Sunday, 16 September 2012

Business Magazine Analysis


Magazine Analysis













The denotation of this magazine cover shows students, or colleagues, well presented in a green area with trees in the background. The style of text that they have used is very simple and smart. They are also smiling and are looking happy in the photo.

This connotes that they could be well educated by the way they are dressed, the expressions on their faces could mean that they are happy and are good friends. Most of the people in the picture are dressed casually, apart from one woman who looks more formal and smart in a black trouser suit. This woman looks like she may have just arrived from the office or in fact she could be the tutor of the other five students. Her dress code sets her apart from the rest of the group and applies some possible hierarchy. Though the other five are dressed casually, they are also dressed smartly which is appropriate as they are on the cover of a business magazine, not a music or fashion magazine. The suited woman’s posture could also indicate her more formal approach as she is standing with her hands clasped in front of her while the other five people in the photograph have a much more relaxed posture with their hands in their pockets or resting on their laps.

In contrast, the remaining five characters look more casual, like they are enjoying the sunshine. The green area that they are in could connote that they enjoy one and others company as they are spending their leisure time together.


Mise en scene:

There are no props used in this magazine cover, this could be because they have got an appealing setting in the background. The people who are sitting in the picture are using logs as seats, keeping the theme very natural by not introducing any objects, which would not naturally be found in a green area.

They have not used any verbal communication in this picture. However the script summarises some of the key information, which is in the business journal. The title of the journal is clear and bold and describes which volume it is.

The choice of colour for the journal title is in keeping with the natural theme as it is a sky blue colour and blends well with the background green of the grass and trees.


The magazine has used a form of front lighting, which gives a sense of more sunshine. This increase in the brightness of the picture makes the reader feel up beat and makes the journal attractive and enticing to the reader.

In summary, the lighting, setting, props, costumes and non-verbal communication all have a major influence on the reader, making the journal attractive and appealing.