Thursday, 21 March 2013

Magazine Feedback



In my focus group, i asked for the group's opinions on subjects such as the header, the genre, the title, the target age group, what sort of enticements that could be used to attract readers, if new bands should be advertised in the magazine, what colour the front cover should be and whether a glossy or a matt finish would be more appropriate.

The group felt that the magazine header was possibly from an incorrect genre as they suggested it could be rap rather than indie.

We discussed the title of the magazine and the group consensus was that the title was bland.
I asked for opinions on the best type of front cover and the group felt that something similar to the cover of "Q" magazine would be more appropriate.
When the group were asked about the target age group, they felt that the target age group should be 15-25.
When asked, the group agreed that they would buy concert tickets advertised in an indie magazine.
I enquired whether new bands should be included in the new magazine and the group felt that they should be included but only as links to known bands and not as a main feature.
When i asked the group if they felt that it would be appropriate to offer a free CD with the magazine there was a mixed reaction. Some felt that it would be better to offer a free download or have links to apps. It was also suggested that giving away a free CD may cheapen the image of the magazine.

We discussed the best colour for the magazine and the general opinion was that the cover should be pale and pastel colours.

When we discussed the paper finish for the magazine there was a mixed opinion from the group. Some felt that a matt finish would be more appropriate while others felt that a glossy finish would be more professional.

I have used the group feedback to perfect the magazine final product for example i omitted offering a free CD. I chose yellow which is a pale pastel colour, for my header. I drew similarities from the "Q" magazine cover and i also included new bands on the magazine cover but avoided placing them as the main feature.

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